PRO BIKE TOOL continues partnership with leading UK road race team and gains premium spot on race jersey
PRO BIKE TOOL has extended its partnership with leading UK road race team Canyon dhb SunGod Pro Cycling through 2021.
PRO BIKE TOOL has been a partner of the team since the start of 2019, providing a range of tools for the riders and mechanics, along with wider financial and technical support.
“We are delighted to extend our relationship with the team through to a third year,” said PRO BIKE TOOL director and owner, Chris Parr.
“We are committed to continue supporting the squad in achieving the year-on-year success it has enjoyed to rise to the top of UK racing, and are very happy to provide them the top-quality tools they need to help them succeed.”
Canyon dhb SunGod has enjoyed phenomenal success in recent years and is the leading UK-based UCI Continental team. The squad has taken wins throughout the globe and its riders have represented GB at both Olympic and Commonwealth Games.
PRO BIKE TOOL is one of many sponsors to extend its contract with the team, which also welcomes aboard several major new backers, including top-end sunglasses brand SunGod. PRO BIKE TOOL now stands proudly alongside the likes of sports nutrition brand OTE, premium tyre manufacturer Pirelli, and pioneering helmet manufacturers MET in supporting the team.
In recognition of our ongoing support of the team, our logo has kindly been given a prize position on the team’s race jersey.
“Our continued relationship with Canyon dhb Sungod is testament to our wider aim of supporting grassroots cycling and aspiring athletes,” said co-director and owner, Nicole Parr. “We cannot wait to continue supporting the squad, and it’s fantastic to see our name on the jersey!”
Although much racing was canceled in 2020 due to the coronavirus pandemic, PRO BIKE TOOL is committed to continuing its successful relationship with the locally-based team.
“It’s been a tough year for everyone to get through,” said team owner and sport director Tim Elverson. “We’ve done our best at the races we had and tried to continue our social reach for our partners, so to keep so many partners from 2020 into 2021 has been very special and I am grateful to them all. We communicate regularly and without their continued support the team simply wouldn’t happen. It’s going to be easy to put 2020 firmly in the past and enjoy 2021 together.”